Marketing is the promotion and advertising of different products and services effectively. Marketing is critical for organisations as an efficient marketing strategy helps in increasing the awareness among the customers and, eventually, the sales of products and services. Organisations require skilled and knowledgeable people for their marketing so that their promotional strategies can be effective. To get well-qualified people for marketing, recruiters extensively advertise. Marketing professionals are paid attractive packages by the companies as this remains a skilled job. But marketing professionals should have gained proper qualifications and enough experience in the field to be paid well.
Different Marketing Courses for Students
There are different marketing courses and degrees available for the students in the UK, USA, Australia, Canada that suit their interest and requirements. The majority of the marketing courses offered by these universities require the knowledge of promotion and selling of products and services. A critical marketing concept is the marketing mix. Every marketing student is expected to have knowledge of this concept. The marketing mix for any firm includes different names, including product, price, place and promotion. There is an extended marketing mix as well, including people, physical elements and process. It is crucial to have proper knowledge of these elements to develop effective marketing strategies for the organisation. The detailed explanation of the 4Ps marketing mix is given as under.
All these are critical elements of the marketing mix. Organisations develop an efficient marketing mix to ensure that strong marketing strategies can be developed.
Another important marketing concept is SWOT, which comprises four key elements: Strengths, Weaknesses, Opportunities, Threats
Let’s discuss these points one by one.Strengths:
SWOT is a well-known strategic tool used for micro-environmental analysis. When developing strategies, the marketers consider SWOT analysis.
Another popular strategic marketing tool is PESTLE, which is used for analysis of the macro-environment. PESTLE helps in determining political, economical, social, technological, legal and environmental factors influencing the business. An organisation has to carry out a proper PESTLE analysis before it plans for growth or develops strategies to expand the business.
Marketing assignments may be easy, but these assignments are actually critical. There is a need to conduct tremendous research and invest a lot of time in doing the right assignments, else the chances of failure are high. To help you ace your assignments, we have a team of marketing experts offering personalised Online Assignments help to the students.
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