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Strategic marketing is about using different principles of marketing so that the organizational goals and sustainable competitive advantage can be achieved. Strategic marketing is a vast field and differs from simple marketing. Students face a lot of troubles managing the assignments in this subject. There is a need for plenty of critical analysis in these assignments. The assignments can have questions about the analysis of the target market, pricing strategy, promotion strategy, etc. However, a key assignment which every marketing student has to do during his course is to develop a strategic marketing plan. This might appear easy, but this is not as there is a need for proper application of the theoretical concepts and using examples to support them.

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What is strategic marketing?

Strategic marketing is the branch of marketing which aims at developing a competitive advantage for the organisations so that they can be successful. There are different marketing methods chosen in strategic marketing after considering various factors. Strategic marketers have to assess the needs of the customers when they have to choose the right strategic marketing method. For this, the marketers have to focus on experimenting and then picking the best strategy. It has become so important for the marketers these days, as customer loyalty remains a challenge. With strategic marketing, the managers use the right needs of the customers and then develop a strategic marketing plan to achieve the organisational goals. They assess the preferences of the customers and the strategies taken by their competitors to develop strategic marketing steps. This eventually helps in enhancing the overall performance of the firm.

Students who are studying marketing have to focus on strategic marketing so that they can have extensive knowledge of the subject. There is a need to research for the industry, target audience, needs of the customers and then choosing the best strategy for marketing. A strategic marketing plan is developed after careful research and consideration of various factors. The firms are expected to make certain changes when developing strategies. Strategic marketing plan is not just a simple plan but a proper plan developed after taking proper feedback.

Strategic Marketing Plan

A strategic marketing plan is a specialised plan and includes several important elements. An excellent strategic marketing plan comprises distribution partners, sales, marketing communications, customer service, marketing analytics and strategic direction.

  • Distribution partners: A distribution partner handles the distribution of the products. A marketer has to ensure that he determines the best distribution partners for achieving successful operations.
  • Sales: Another crucial strategy of strategic marketing plan is to develop a sales strategy. The sales strategy should be chosen after careful consideration of the needs of the business.
  • Marketing communications: the third element chosen is the right marketing communication method. There are different strategies chosen by the marketers for communicating with the stakeholders so that proper marketing can be done. This is chosen based on the preferences of the customers.
  • Customer service: The customer service of the organisation should be excellent so that customers can turn loyal. There are different strategies chosen for providing best customer service. This helps in engaging customers as they are made aware that they not only buy products/services but also get pre and post sales service experience.
  • Marketing analytics: the marketers carry out marketing analytics to understand the trends and position of the product/service and preferences of the customers.
  • Strategic direction: The marketers outline the strategic direction of the organisation so that appropriate products/services can be targeted.

So, a strategic marketing plan is developed to keep the marketing and promotions of the products/services excellent. However, students can face problems with these plans, as these are highly critical.

Strategic Marketing Assignment Help

Since strategic marketing coursework are difficult, professional assignment help is available for the students who are facing issues managing their assignment on their own. Even if you have done some work and want us to continue, you can send us your draft and our writers will take care of the rest. Our writers ensure they add a lot of examples supported by proper references in your work so that your assignment is excellent and you score extremely well. Not only scores, but you get a lot of recognition from your tutor, giving you an upper edge in placements. Your tutor can definitely refer you to a prospective employer if your grades are excellent. So, do not wait and hire our expert writers today.

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